I’m a versatile creative leader with more than 15 years of experience working hand-in-hand with local and international brands across Latin America. My background blends strategic vision, design craftsmanship, and a passion for art that connects creativity with measurable business impact.
In 2009, I represented my country in the Film Category of the Young Lions Competition at the 45th Edition of the Cannes Lions Festival. Since then, my work has been recognized at some of the world’s most prestigious festivals—including Cannes Lions, D&AD, Clio, London International Awards, One Show, Ojo de Iberoamérica, El Círculo Creativo in Mexico, and Effie LATAM.
Throughout my career, I’ve held key roles leading creative teams in Guatemala, Panama, and Mexico, earning the trust of world-class brands such as Colgate-Palmolive, Shell, Kia, Coca-Cola, Ford, Citibank, Motorola, as well as NGOs like UNICEF, TECHO, and Youth Against Violence.
For the past five years as a Creative Director for Latin America, lead multicultural teams and collaborating closely with markets across the region, including Brazil.
This journey has shaped me into a creative leader who not only inspires and guides, but also remains deeply involved in art direction and design craft—ensuring that every project delivers both innovative thinking and strong visual execution. Above all, I believe in the power of creativity to transform brands, build culture, and inspire people.
